After I was super impressed with the Shinjuku Junie Moon store, I could not wait to visit their main store in Daikanyama. I have to be completely honest and tell you that it is not that easy (for us at least) to find because it is pretty much on the complete opposite side of Shibuya’s famous Hachiko exit and Shibuya crossing, so be adviced to have a map available to you, since it is going to be your best friend!
Instead of being inside of a department store, Junie Moon in Daikanyama is located in its own tiny pink house, which is so lovely that it is hard to describe, how much excitement goes through a dolly fan, when you finally spot it.
Their side window display was Halloween themed, which immediately struck my heart. The dolls were wearing outfits that went on sale with a 50% discount a few days prior and were available inside. Just darling!
Another interesting aspect of the Shibuya store are the lotteries for artists’ clothing that are regularly being held. It basically means that you have to enter a lottery to be able to purchase one of those special outfits – a procedure which is also used for Blythe dolls, which are limited and/or in very high demand. When I visited the theme of the next lottery (which is going to be held on October 1st) was Forest Friends 2 and only featured clothing for Middie Blythes. This was also displayed at the shop’s front window, but was even more impressive once you saw the whole presentation on the wall next to the cash register. The outfits were so cute, special and beautifully made, I had to take some detail shots of super cute Middies!
When it comes to the range of outfits available that were to be purchased immediately, the Shibuya store definitely wins, concerning outfits by Azone International and their selection of shoes. They also had a bigger variety of hair clips, but when it actually came to ‘Junie Moon Dollywear’ the stock was basically the same. So, if you can only go to Shinjuku and are piorily interested in Junie Moon’s own line of dolly clothing, you won’t miss out.
That being said, I think that their selection of custom dolls was more impressive. The Shibuya branch definitely has the show stoppers! So many cute, interesting and colorful girls! But just like in Shinjuku I noticed that their faces were barely carved. Very interesting!
What really made my day, was the display of new Middie Blythe release Cute Little Dee, right there on the cash register. Her name 100% falls into the category of ‘Nomen est omen!’.
The dolls available for purchase were exactly the same like in the Shinjuku location, with the exception of Devi Delacour, while Pineapple Princess was only to be found restyled in a summer setting on one of their shelves.
All in all I would say that the Shibuya main store definitely tops the Shinjuku location, when it comes to size, displays and selection. But the one in Shinjuku is easier to access and inside of a fun department store, with a selection of ‘Junie Moon Dollywear’, which has outstanding quality and is fun on its own.
I really hope that you found my posts helpful and/or fun to look at! 🙂 It was an amazing experience to visit both stores!
Thank you so much for reading!
Theri
I’m so glad you found it! I had a hard time finding it too (while dragging my daughter along!) but it was so worth it. We also took a nice walk through the neighborhood to go to the Ebisu metro stop. It is such a nice neighborhood with cute stores down the side streets. I want to go back to their and explore… and look at Junie Moon again!! :):):)
Your daughter is such a sweetheart! And it is such a nice neighborhood indeed! I wish, we would not have come there at the end of the day and super tired, so we could have had more of it. >< I bought my hubby a lot of Royal Milk Tea because he was so sweet and patient on our way to the dollies! 😀 It absolutely is a place that I want to visit over and over again! 😉